Piano Sales Are Declining Off A Cliff, How To Find Its Value And Positioning in Piano Education?

    Recently, the piano Waterloo incident has detonated the whole network, and many parents have expressed their opinions on piano education, and there are more and more discussions about piano education: some parents say that learning piano will not help much for employment, and the key is to burn money. Therefore, parents don't want to roll in hobbies anymore and turn back to continue their studies:I have a child who knows a friend, and although he passed the 10th grade piano exam in elementary school, it is false to say that he likes it from the bottom of his heart. To go to school, it is just to meet the expectations of parents, and you have extra points for your own entrance exams.Buying a piano and learning a piano, various exams, cost more than 100,000 yuan, but I basically don't touch the piano. If the family conditions are good, you will spend it, and most of those with ordinary family conditions will leave halfway. Therefore, there is no need to go through this troubled water to learn to swim, draw, or basketball, which is more practical and much less expensive.

    Everyone's perception is also different:
Some people think that children go to college to find a better job
Some people think that children go to university to experience life in another city
Some people think that children are admitted to university for the sake of making a ladder for the master's and doctoral studies in the future.

   There is no way for one group of people to understand another group of people, and for most families who are not in a very good economic situation right now, studying art is indeed not a very correct choice.That's why we say that there is no education in the adult world, only screening.In the current situation in China, studying art does not give him a very good employment opportunity, especially compared to some other majors.

That's why there is a chicken baby, and there is the involution of cultural classes - because in the current society we live in, most people have not been completely able to get rid of firewood, rice, oil, salt, sauce, vinegar and tea, and chase poetry and distance.
It is precisely this logic that proves the correctness of what we say about turning to the middle and high-end. Because you can't talk to people who don't share the values of this lifestyle, they're even less likely to consume you.

So in the current news, in fact, we will see two voices.

The first voice is against piano education, and the second voice is in favor of piano education.
You can look at their names and avatars on different platforms, and you can basically judge their age, education level, and income structure.

I'm not saying there's a difference between the two, but there's a difference.

The product is designed with three gradients:
The first gradient is used to meet the basic needs
The second gradient satisfies the need for high quality
The 3rd gradient satisfies feelings

It's clear that we can't do the first two types of majority markets, because this type of customer group is more output-oriented and more focused on direct results.

If you want to have the ability to love, you need to have the soil of love.