Fender Launches Eco-Friendly Series With Guitar Bodies Made From Recycled Ocean Plastic

In early November 2025, the American guitar brand Fender announced the launch of its "Ocean Recycling Series" electric guitars and basses, marking the brand's first attempt to use recycled ocean plastic for the main components of musical instruments. It is reported that the body of each guitar uses approximately 12 kilograms of recycled ocean plastic, equivalent to recycling 500 plastic bottles. After special processing, the material's hardness is comparable to that of traditional maple wood, and the timbre possesses both brightness and warmth. In addition, the strings are made of degradable metal alloy, and the headstock logo is printed with plant-based ink, achieving "zero plastic waste" throughout the entire production process.

The first batch of this series includes two classic models: Stratocaster and Telecaster, priced at 1,899 US dollars and 1,799 US dollars respectively. A portion of the sales revenue will be donated to the marine conservation organization "Blue Planet Alliance". Andy Mooney, CEO of Fender, stated that this initiative aims to promote the sustainable development of the musical instrument industry, and the brand plans to increase the utilization rate of eco-friendly materials to 30% within the next three years.

Fender Launches Eco-Friendly Series with Guitar Bodies Made from Recycled Ocean Plastic

In early November 2025, the American guitar brand Fender announced the launch of its "Ocean Recycling Series" electric guitars and basses, marking the brand's first attempt to use recycled ocean plastic for the main components of musical instruments. It is reported that the body of each guitar uses approximately 12 kilograms of recycled ocean plastic, equivalent to recycling 500 plastic bottles. After special processing, the material's hardness is comparable to that of traditional maple wood, and the timbre possesses both brightness and warmth. In addition, the strings are made of degradable metal alloy, and the headstock logo is printed with plant-based ink, achieving "zero plastic waste" throughout the entire production process.

The first batch of this series includes two classic models: Stratocaster and Telecaster, priced at 1,899 US dollars and 1,799 US dollars respectively. A portion of the sales revenue will be donated to the marine conservation organization "Blue Planet Alliance". Andy Mooney, CEO of Fender, stated that this initiative aims to promote the sustainable development of the musical instrument industry, and the brand plans to increase the utilization rate of eco-friendly materials to 30% within the next three years.